I help marketing leaders deliver real growth.
Not just activities. I connect strategy to execution — building the skills, tools and ways of working that turn good marketing teams into high-performing ones.
Whether you need sharper strategy, stronger capability, or a framework your team can run with — I work at the level that creates real, lasting change.
Marketing Solutions
Customised marketing strategies for defined business challenges — covering category strategy, market development, and brand planning, development and activation.
Marketing Capability Building
Competitive, customised capability change programmes — including training and workshops in marketing skills, digital integration, tools and ways of working.
Marketing Coaching
Face-to-face or virtual coaching for senior leaders and their teams. We practise new approaches together — so that improved marketing effectiveness actually happens.
I don’t drop frameworks and disappear. I work alongside your team — in your language, in your business — so everything we build together sticks.
Master.
We start by getting deep under the skin of your business — understanding where marketing is working, where it isn’t, and the real barriers holding your team back from consistent growth.
Accelerate.
With a clear picture of the challenge, we design and deliver targeted solutions — frameworks, training and coaching — that build capability and momentum at pace.
Succeed.
Real change sticks when it becomes part of how your team works every day. We embed the skills and confidence so your team keeps delivering — long after our work together ends.
From global corporates to ambitious mid-market businesses — here's what working with MAS looks like in practice.
"I have to say this is the best course I have seen — the output was so practical and real. WELL DONE for making it so dynamic and interesting."
"Marianne was extraordinary with her energy and kindness during the 3 days. Thank you for being part of this adventure — looking forward to more in the future!"
"She has great communication and brand building skills — always there to help, with inspirational words and never-ending support. I totally recommend Marianne."
Senior expertise. Real results.
I’m Marianne Schoenauer, founder of MAS Marketing Consultants and a senior marketing leader who spent 37 years at Unilever. I still love this work — and now I put that experience to work for ambitious marketing teams.
Most organisations have smart marketers. But even great talent needs the right tools, skills and ways of working to consistently deliver growth. My expertise sits at the intersection of business strategy and marketing execution.
If your team knows what good looks like but struggles to make it happen consistently — that’s exactly where I work.
A small, expert team with a big focus on getting results for our clients.
37 years at Unilever. Founder of MAS Marketing Consultants since 2017. Works with global corporates and ambitious mid-market businesses across B2C and B2B — in English, German, French and Dutch.
Passionate about working on challenging tasks with clients and creating effective solutions. Supports MAS clients with marketing execution and project delivery.
A selection of recent client engagements — from brand planning transformation to global capability programmes.
Rebuilding Brand Planning for Sharper Growth Decisions
How M√ºller UK & Ireland optimised their brand planning framework and enabled faster, more confident leadership decisions — saving 4–6 weeks of review time.
Read case studyBuilding Marketing Capability Across a Global Team
Designing and delivering a marketing capability programme for a global FMCG business — turning good marketers into high-performing teams across multiple regions.
Read case studyIf you know what good looks like — let's make it happen.
Insights from the field
Practical thinking on marketing strategy, capability building and brand planning — from someone who's spent 37 years doing it.