I help marketing leaders connect strategy to execution, so their teams deliver real growth.
I build the skills, tools and ways of working that turn good marketers into high-performing teams, tailored to specific business needs.
Whether you need sharper brand plans, consistent marketing tools and processes or stepping up the skills of your team — I have the experience and track record to work with you for creating effective performance.
On-the-Job Consulting
I partner with marketing leaders and their teams to solve real business challenges on the job, taking principle tools and best practice — helping teams identify and prioritise opportunities, designing the right activities and tactics.
Marketing Skills and Effectiveness
I develop and land skills frameworks, consistent tools and ways of working that marketing teams need to effectively deliver the business strategy.
Marketing Coaching
I mentor marketing leaders and talents — supporting performance when taking on new responsibilities, through on the job learning and sparing, using proven tools and approaches.
Using my successful experience and proven expertise, I work closely with marketing leaders and their teams to develop and master solutions — tailored to each specific business — so everything we build together sticks.
Master.
We diagnose together the challenges, identify suitable approaches and actions, and design effective customised solutions.
Accelerate.
We learn necessary skills, tools and ways of working and apply on the job, building momentum through practising and iteration.
Succeed.
We track progress and marketing results to improve and help embed behaviour change.
From global corporates to mid-market businesses and individual marketing leaders — here are some examples of what people say about my work.
“We went from disconnected, Müller first plans to consumer first, integrated brand plans that our leadership could compare side by side. We could make faster, more confident decisions on where to invest for delivering Müller’s growth strategy.”
“I have to say this is the best course I have seen as the output was so practical and real. WELL DONE for making it so dynamic and interesting.”
“She has great communication and brand building skills — always there to help, with inspirational words and never-ending support. I totally recommend Marianne.”
Senior experience and expertise. Proven impact and results.
Following a successful career of more than 30 years at Unilever, I have moved forward independently, founding MAS Marketing Consultants in 2017. I still love this work — and now I put that experience to work for ambitious marketing teams.
I’ve worked alongside marketing leaders across global corporates, industries, FMCG & B2B — from Danone and Haleon to Four Seasons and ConvaTec — and ambitious mid-market businesses, helping them build the marketing teams and ways of working that drive growth through better marketing performance and effectiveness.
My expertise sits at the intersection of business strategy and marketing execution. Together with my clients, I design and facilitate the adoption of skills, tools and ways of working that turn good marketers into high-performing teams — tailored to their businesses.
If your team knows what good looks like but struggles to make it happen consistently — that’s exactly where I come in.
A selection of recent client engagements that delivered measurable results — from brand planning transformation to individual marketing leadership coaching.
Rebuilding Brand Planning for Sharper Growth Decisions
How Müller UK & Ireland optimised their brand planning framework and enabled faster, more confident leadership decisions — saving 4–6 weeks of review time.
Read case study →
Building Individual Capability to Deliver Commercial Success
How a marketing manager stepped up to marketing director in e-commerce — launching a new brand that reached one in six households in the target market within two years.
Read case study →If you know what good looks like — let's make it happen.
Insights
Practical guidance and considerations on effective marketing and marketing fundamentals — from someone who’s spent over 30 years doing it successfully.